The Importance of Link building in a Website

A huge number of websites, if not all, were trying to rank high in Yahoo, Google, MSN and other big search engines today.

Link building is no longer a ‘fancy stuff’ for website owners – it is a requirement for them. The importance of this come to a point that if you neglect it, you will not be able to succeed in today’s competition to rank high in search engine result pages (SERPs).

Working hard on link building by submitting your websites to every possible search engines and websites you can imagine is no longer doable; Ranked high in SERPs for a certain keyword is not possible today without working smart for it.

You certainly need to develop a link building policy for your websites that act as your roadmap to develop your websites’ SERPs placement continuously. A detailed roadmap is very important as doing link building in random manner will only waste your valuable resources.

To rank high in SERPs, you need to watch your website’s link popularity. Many people mistakenly believe that having many sites referring and pointing to their homepage is all that matters in link building. This is not true; You need to watch your inner pages, not only your ‘index’ page, link popularity if you want to rank well.

How do you quantify link building? The numeric measurement of your link building campaign and your website’s link popularity is back link.

Back link, in essence, is a term to illustrate incoming link from other websites to your website. Typically, they include your website address in their websites. The more related their websites to yours, the more valuable the back link is.

Each web page inside your website must receive the same priority as your website’s homepage. There are double benefits in this – First, each page is contributing to your entire link building process. Second, having your pages also rank high on certain keyword will allow you to have multiple “doorway” that will bring visitors to your website, thus increasing traffic.

All in all, link building is important, as having your website ranked on the first page in search results is a world of difference from having yours ranked on the third or fourth page. Ranked on the first page will give you more exposure, more traffic, and eventually more conversion for your website (and business.)

Image by di_the_huntress.